Purpose-driven design.
Each of our watches is thoughtfully designed with purpose. Drawing on his background in industrial design, our founder, Deep, approaches watchmaking free from traditional constraints. The only guiding principles are to prioritize functionality alongside form and to create timepieces that resonate with the desires of collectors.
In-house expertise
We have the rare capability to handle 3D design, rendering, and rapid prototyping entirely in-house, a testament to our background in industrial design. This expertise allows us to approach watchmaking with the precision and problem-solving mindset of an industrial designer, seamlessly translating ideas from concept to prototype. With this unique skillset, we ensure every element of our watches wholly embodies our vision.
This in-house capability is not just a convenience; it’s a cornerstone of our process. We're able to rapidly iterate on designs, something that allows us to innovate while focusing on form, function, and the desires of collectors. It’s this unique approach that allows us to quickly deliver exceptional timepieces without compromising on quality or creativity.
In-house expertise
We have the rare capability to handle 3D design, rendering, and rapid prototyping entirely in-house, a testament to our background in industrial design. This expertise allows us to approach watchmaking with the precision and problem-solving mindset of an industrial designer, seamlessly translating ideas from concept to prototype. With this unique skillset, we ensure every element of our watches wholly embodies our vision.
This in-house capability is not just a convenience; it’s a cornerstone of our process. We're able to rapidly iterate on designs, something that allows us to innovate while focusing on form, function, and the desires of collectors. It’s this unique approach that allows us to quickly deliver exceptional timepieces without compromising on quality or creativity.
Our ability to iterate quickly wouldn’t be possible without the support of an exceptional group of suppliers. These partners share our vision for our watches and continually adapt to the evolving needs and desires of watch collectors around the world.