We hope you all are well! Today, we'll be talking about why there's such a long wait between our releases, and what we're doing to cut that time down. We launched Mistral in June 2024 — and since t...
If you’re visiting from our recent Instagram post, please scroll to the bottom of the page to join our early-access focus group. We hope you all had a restful Easter weekend! Let's get into today'...
Welcome to another edition of Behind the Curtains! Today, we talk through our process of choosing color ways for our watch releases. We launched Mistral in June 2024 with 3 colorways -- Midas Gold,...
Reflecting on 2024 (and looking ahead to 2025!)
We're reviving this series, and we hope to be more consistent with our posts this year. We wanted to take a moment to reflect on our biggest year to date. In 2024, we traveled to Geneva to meet wit...
The Importance of the Supply Chain + Geneva Trip
It's been a while since we've put up a new edition of Behind the Curtains, but better late than never! We've been working hard over the past few months to flesh out our new supply chain for our up...
Hi all, it's been a while since we've last made a new post here -- it's been a busy few months, and we have lots of exciting news to share with you all very soon! First up -- we're announcing the R...