Haute horology for all.
From the start, our founder Deep set out to create watches that reflected the passions and aspirations of the teenager who once wandered through Geneva and fell in love with watchmaking. Our designs are bold and ambitious, and we've partnered with best-in-industry suppliers to incorporating innovations in design and movements typically seen in watches significantly more expensive — all while staying grounded in our commitment to the enthusiasts and collectors we create these timepieces for.
From the start, our founder Deep set out to create watches that reflected the passions and aspirations of the teenager who once wandered through Geneva and fell in love with watchmaking. Our designs are bold and ambitious, and we've partnered with best-in-industry suppliers to incorporating innovations in design and movements typically seen in watches significantly more expensive — all while staying grounded in our commitment to the enthusiasts and collectors we create these timepieces for.
Innovation through design
Novel case constructions
Mistral features a first-of-its-kind shell-style design, creating a seamless and refined look around the lugs. We're constantly seeking innovative approaches to case design, with our design process driving the discovery of these unique solutions.
Bespoke movements
We’re redefining what’s achievable in movement modifications and decorations within our target price range. Our Calibre 2105 (based on ETA 7001) boasts reworked and hand-finished bridges — with many more innovations on the horizon.
Innovative partners
We’ve dedicated years to sourcing the best-in-industry partners to bring our ideas to life, with all our watches being Swiss made. Among them is Jean-Rousseau, whose innovative approach and custom padding profiles have enhanced Mistral’s comfort and wearability.